Project: Marketing Plan – Part 4: Integrated Marketing Communications StrategyIdentify the Target AudienceBefore you create a strategic communication plan, you need to understand the target audience.Use the target market information from the marketing strategySet the Communications ObjectivesUse two or more of the marketing objectives found on page 587 of Marketing ManagementWrite the objectives to align with the strategic marketing goals.Design the CommunicationsYour marketing communications should include: message strategy, creative strategy, and a message source.Message strategy: What will you say? How will these messages create points-of-difference and/or points-of-parity?Creative Strategy: How will you say it? Will you use informational or transformational appeals?Message Source: Who should say it? Your sources should be rated using the following criteria: expertise, trustworthiness, and likability.Select the Communication ChannelsWill you use personal or nonpersonal communication channels?Describe the channels for each marketing communication.ReflectionHow did this assignment help prepare you for greater responsibility?
Define giftedness by drawing on one or more theories or models AND justifies services. It should be approx 10-15 pages, formatted in APA style, and