Geodemography


We have discussed the importance of using market research to improve or sustain a healthcare business. Many believed that the age of customer relationship management and one-to-one marketing would spell the demise of geodemography for marketing. But the opposite has occurred. Address each of the following in your paper: Define geodemography. List and describe in detail five (5) reasons to use geodemography in market research. Your textbook may be used as a reference. The APA format for your text is as follows: Berkowitz, E. N. (2010). Essentials of health care marketing (2nd ed.). Burlington, MA: Jones & Bartlett Learning.

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