Corporate strategy addresses “where to compete” and business strategy addresses “how to compete” (Rothaermel, 2021, p. 313). Choose one business in chapters 7 and 8 and describe one aspect of this business where you see a failure of management. In other words, what is one thing the strategic managers of this firm should have or could have done differently to help move the company forward. Be sure and include in your discussion how this firm addresses “where” to compete and how this firm addresses “how” to compete. Is there a failure in the “where” to compete or is there a failure in ‘how” to compete? Analyze that failure and offer a solution that you as the strategic manager would have implemented.
This case may be based on your opinion. However, you must back up your opinion with sound research and fact.