A major component for this course will be the Marketing


A major component for this course will be the Marketing Plan which is the  for this course a

You are working as if you in an internal marketing department, or external strategic consulting company on a “real world” case.  You  will need to gather information to assist with the creation the marketing plan by developing the outline in Project 5.1. Here are a few areas for you to consider to build your plan.

  • Marketing and digital engagement
  • Communications and public relations
  • Strategic planning and business development
  • Consumer relations

This assignment is one of four parts to the marketing plan project: the proposal, an outline, this presentation document, and your video presentation.  Your final assignment submission for this marketing plan should be in a finished format that you be suitable for presentation to the client.

This project is part of the Core Assessment for the course:

Core Assessment Objectives

  1. Students should be able to understand and implement analytical tools used in marketing strategy practice.
  2. Students should be able to develop a marketing strategy.
  3. Students should be able to integrate knowledge of marketing management practices and decision-making practices to make sound marketing strategy decisions.
  4. Students should understand the implications of marketing in a service-oriented environment and meeting client expectations.
  5. Students should understand the complexity of solving marketing problems that are unique to healthcare and its many facets.

Samples from previous classes are available here.

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